Process
How the work
is made
“Just prompts” is the live objection. Here are the steps that aren't prompting.
Brief
What's being advertised, where it runs, the one message it has to carry. Two or three ads you like, one you hate — faster than any questionnaire.
Direction
The concept and the repeating device, confirmed in writing before production starts. One paragraph back to you within 24 hours, so nobody builds the wrong thing beautifully.
Generation
The fast part. Roughly 10% of the work.
Art direction
Composition, light, colour, and every piece of typography composited by hand in Photoshop from your master files. Logos and packaging text are never left to the generator, because generators get them wrong.
Published in full
The checklist only has marketing value if it's visibly the actual gate. This is the same list every Dravn asset is checked against before it ships.
- [✓]Checked against the creative brief
- [✓]Logo composited from the brand's source file and pixel-compared — never model-rendered
- [✓]Packaging and label text legible and correct at 200% zoom
- [✓]Brand colours sampled against brand values, not eyeballed
- [✓]Physical logic verified — grip, light direction, reflections, mechanical detail
- [✓]Synthetic people presented as AI-generated, never as customers or testimonials
- [✓]Revisions included until it's right
- [✓]AI use disclosed, always in writing
Any line fails, the asset does not ship — including under deadline pressure.